This is part of the '23 Blog Marketing Online and Offline Tips' series.
Pay close attention the title, please don't get it confused with 'Online Tip #1.' With that said let's begin.
I know I just posted an article highlighting some methods to use when marketing your blog site offline, I believe it was called something similar to, '10 Ways to Promote Your Blog Site Offline.' If you didn't get a chance to check it out then you should, it may give your blog site the creative V8 that it so delightfully is craving.
My goal with this series is to not repeat methods that i have already mentioned within any other post residing on this blog site. So bare with me as my creative juices stir...
23 Blog Marketing Tips Online and Offline
Offline Blog Markering Tip #1 - Bumper Sticker Magic
One of the most popular ways to promote any business online and offline is to utilize the appeal of the infamous bumper sticker. Just as annoying as they are, bumper stickers are very effective when it comes to raising awareness, so why not let the world know that you are here with a message? Why not get started with the inconsiderate person riding your bumper?
I recall the other day my wife complaining because of a bumper sticker that we noticed on a Ford Explorer while making our way to our favorite Thai restaurant voicing the drivers close-minded political and religious views (I will not repeat the message). It's interesting how something so small and simple can stir up so many emotions.
Make Bumper Stickers or Have Some Made
I never said that these tips wouldn't cost you, but if used correctly, will bring your blog site some traffic and online revenue assuming your blog is effectively monetized.
When i launched my first online shop I was hungry for creative ways to make an impression locally. Some marketing tactics that my competitors weren't using, were too afraid to use or had never thought about. My process was very simple and can easily be applied to your blog site.
1. Purchase 100 8.5"x 3" vinyl bumper stickers for as little as $25.
2. next, add your domain and a quick, straight to the point message (even an interesting logo would work) reinforcing why everyone needed to visit your site.
BROKE? ME TOO!
Everyone goes for the obvious message and wonders why their efforts aren't getting them anywhere. The important thing is to try something new, a new catchy message that does not offend or use a flashy color that screams "NOTICE ME."
3. Once you get your bumper stickers you can do one of the following:
a. Sell them to make a profit or to get your money back
b. Post them up all over town (be safe because people will see your domain)
c. Pay college kids to sport the bumper stickers on their cars
d. Place your bumper stickers on your car
e. Give them away
f. Go to the Colleges and Universities in your area and tac place them up on the message boards (unused)
All are great ways to get the buzz out there within your community. Just look at all of the work that a street team accomplishes for music labels and these guys work for free in most cases or in exchange for free merchandise. Not saying that you have to hire a militia to get the buzz out but the process does not always have to be as difficult as we tend to make it.
You would be surprised at how many conversations my bumper stickers ignited between me and others out of pure curiosity. These were, for the most part people that weren't even in the market for the type of product i was selling but still visited the site and purchased more than one item... and the items weren't cheap.
I hate coffee houses but i meet the most interesting people there and it would be dumb of me to stop going. Just so you know, how powerful taking action can be. One Sunday morning I placed one bumper sticker in our local Caribou Coffee on a message board in the back of the coffee house.
I returned on Tuesday and the guys and gals that worked there thought it would be cool to place the sticker on the counter top. So now whenever someone (regardless of economic status) orders an Expresso they get a dose of my online shop as they pull out their wallets to pay. The cool thing is, in the cart it asks 'How did you find us?' So far Caribou Coffee has contributed to a few sales worth $2500 each and I am still not sure how many people recommended the site to friends and family.
Long story short, it pays to think outside the box. Make your message catchy or your image interesting to those passing by. Get creative with placements and always keep your target audience in mind and then those that slightly differ. Everyone wants to make money online nowadays so if this is your niche then you should have no problem reaching your target audience.
** UPDATED **Â
Sticker Junkie - 100 Vinyl stickers for $25
CafePress - Make your own bumper stickers, ect.
Sticker Giant - Custom option available
What are some other good resources that you are aware of?
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