Advertise on Other Blogs (Blog Marketing Tip #9)

This is part of the ‘23 Blog Marketing Tips’ series.

monopoly money

This is pretty simple but yet another effective way to get the word out about your blog. There is nothing wrong with going after another blogger's reader base. In fact advertising on other blogs in which you share the same niche can do wonders for your blog site.

If you are just embarking on your journey to build your readership or build your sites traffic then this would be a great way to get started.

  • Search the Technorati Top 100 Blogs and compare advertising rates, stats, and reader stats, to name a few blogs at the top:
  • Search for the 'Big Dogs' within your niche and compare advertising rates, stats, and reader stats. If the price is right for what you are looking for then go for it.
  • Seek out free advertising (get creative without the spam)
    • Offer Blog reviews in exchange for linkbacks
    • Exchange links and blogrolls. Most bloggers will want to know that your site will produce an equal amount traffic in order to make it a fair exchange
    • Leave quality comments on popular blogs
  • Guest post on other blogs, big and or small
  • Use Services similar to the select few below to get your foot in the door at other blogs:

Never, forget the little guys... Although it is very tempting to go after the more popular blogs with a well established reader base and steady traffic, try to remember that your wallet will suffer, this kind of traffic will not come cheap. Do not be afraid to start small in order to build your traffic in the beginning. Like always, your blog design will not be enough to keep visitors interested, so stick to what works for you and your blog so your readers know automatically what to expect.

If you begin as a fun, pointless banter blog then refrain from discussing financial matters and self development tips unless they fit in to your niche and site theme. Don't let the title of your blog always determine who you are or what you write about.

Hence, The Beef Jerky Blog yet we talk about beef jerky and a ton of other topics that appeal to a wide range of readers. I know, not necessarily recommended but have you seen ICanHasCheezBurger or the other blogs that have discovered the 'REAL' recipe for what must be working when making money online?

2 Responses to “Advertise on Other Blogs (Blog Marketing Tip #9)”

  1. Zmoney 23 August 2007 at 11:32 pm Permalink

    Another great post. I use these 2 allot:

    # Leave quality comments on popular blogs

    # Guest post on other blogs, big and or small

    Thing is you will only gain 1st time views and unless your blog s interesting they won’t come back. I monitor my returners because this shows the fans and not the people that give you 2 secs of fame :p Greta blog, just to let you know your on my blogroll.

  2. uterneFraus 4 June 2009 at 1:49 am Permalink

    Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.

    I’ll be watching you . 🙂


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