Blog Marketing with Formal Apparel (Blog Marketing Tips #12)

This is part of the ‘23 Blog Marketing Tips’ series.

This is a very quick marketing tip that and a friend of mine and I accidentally came across while joking about his interview with a prospective employer (who will remain nameless).

I dared him to have a custom tie made with the companies logo on the bottom of the tie and sport it to his interview.

rustic tie
(not actual tie)

Well, he did and to our surprise received a callback and a request to wear the tie. So the next move is to try and capitalize on such an idea.

Although, it is not an original marketing tactic because companies have promotional apparel for sale, but when interviewing for a job this was the first that they have ever seen. All of the other candidates stuck to the black suit, white shirt, black tie 'SAFE' dress code and i stress 'safe' because playing it safe can be a dangerous mindset to have when thinking in terms of growing a business or a blog site.

I recently spoke to an old supervisor of mine who said something strangely interesting,

"If you never fail, then you have never tried."

Playing it safe or adopting the idea of not fixing what isn't broken, is not trying. Can you see why he stuck out?

HOW CAN THIS WORK FOR YOUR?

plain-red-tieIt's very simple. Place your blog site logo or your company logo at the bottom of the tie and sport it to every event that you go to. I believe i heard a friend say that the 80s were coming back in style? If this is true then this is great for you. You can wear your tie with just about anything and still look stylish.

Or you can take it as far as placing your blog site address on the whole and be the 'Human Billboard' for your blog site. Regardless, people will get the message and if they don't then they may come up to you and ask, what it means and yet still you have another chance to gain a fan, client, reader, or customer.

So the idea is simple, think outside the box. There are 100s doing the same thing as you are so try to think in terms of setting the standard not following the herd. I'll have to update this post once i hear back later today on what happened at the second interview. So stay tuned!

cheers.

*** Update ***

Hey all again... as promised, I'm updating this post... My buddy did not get the job he was going for but instead he was offered another position that makes slightly more with less hours. He said that they enjoyed his creativity and personalit, so I'm assuming that he got the job based on his qualifications and efforts to not follow the herd. Well, what do you know...

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3 Responses to “Blog Marketing with Formal Apparel (Blog Marketing Tips #12)”

  1. Susan 6 September 2007 at 9:42 pm Permalink

    What a great quote! I couldn’t agree more.

  2. Brad V. 6 September 2007 at 10:16 pm Permalink

    I’m actually considering this type of marketing myself, as my blog’s readership has really grown over the last month or two, I want to keep the momentum going. I’m thinking about having bumper stickers and maybe t-shirts made with my blog on them. But now I will consider neckties as well.

    Great post!

    • Blog Money 8 September 2007 at 1:10 am Permalink

      It’s very surprising, the number of responses a simple marketing technique can generate you’d be surprised. I say go for it…


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