Blog on the Air (Blog Marketing Tip #10)

This is part of the ‘23 Blog Marketing Tips’ series.

You know what? I've come to the conclusion that a drawn out post about what you should do and what you shouldn't do will not be in the best interest of the readers. I think that most of you will appreciate a post that gets straight to the point without the relish, mustard, and ketchup condiments on top.

Ever Think What if? site was on television or the tube? Or if my site was broadcast across the airwaves to hundreds of homes? It's doable... (here comes the relish)...

As a blogger it's important to learn to think like an entrepreneur in terms of marketing your blog site. You always want to have something to offer in order to get what you want or need... (here comes the mustard...)

There are times when television and radio stations cannot fill certain advertising time slots, if you are like me then there are nights in which you don't go to bed until 4am and then... here comes the infomercials. (here comes the ketchup...)

There is a lot to learn from infomercials, i see these 30 minute commercials as the 'marketing magic pill.' If you are familar with infomercials then you would know that these annoying 30 minute shows have made millions within months, hell some have busted the myth of 'overnight success' proving that, yes, overnight success is real.

The Magic

What do you have to offer these television and radio stations? Are you selling a product? Do you know of anyone who is willing to work with you?

The process is simple and very easy to understand, but maybe pretty difficult to do depending on what connections you have.

* Contact local radio and television stations in hopes to help them fill their 'dead silence' or 'left over empty' slots.

* Be prepared to answer questions and explain in detail what it is you want to offer or sell to the public.

* Work out the details of splitting the proceeds with the stations in exchange for their 'left over' advertising slots.

It's a win-win situation for you and the station. The station makes money by putting their empty slots to use by allowing you to advertise your services, share your information, or sell your products via their advertising space. In most cases, if negotiated right, this advertising space will be given away to you for practically free, which is better than paying the outrageous advertising fees most companies pay.

Think outside the box... be an innovator... be different...

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2 Responses to “Blog on the Air (Blog Marketing Tip #10)”

  1. Eve Adams 22 August 2013 at 1:13 am Permalink

    Nice tips but right now, I think I can’t blog on the air because of a low budget.

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