Losing Traffic Due to Google’s Penguin?

Have you ever witnessed a penguin attack? Can you imagine how such a nice little happy foot penguin can come up from behind and rob you taking a chunk out of your wallet and killing your affiliate efforts to make money online? Maybe getting jacked by a penguin is impossible, but Google, the search engine giant has managed to launch Penguin, which is the name the search engine most recent algorithm update searching to end the golden days of over-optimized sites that were built to take advantage of Google's search algorithms by seeking out excess on and off search engine optimization factors.

However, there are three ideal ways to gain your Google respect from the mouth of the penguin.

To attempt to repair the damage, or protect your site in the future, consider taking the following three actions:

googe penguin

1. Focus on content quality over on-site optimization. You don't need to optimize every single on-page element on every single page of your site. Build content that visitors naturally want to consume.

2. Eliminate overt web spam. If you have improperly copied or "scraped" content, keyword-stuffed content, doorway pages that redirect readers to sites the search engines can't see or any other items Google considers to be violations of its Webmaster Guidelines, get rid of them as soon as you're able to.

3. Monitor your backlink profile. It takes time but you'll want to build high-value, highly-relevant backlinks to your site and monitor your backlink profile for low-quality links that others may build pointing back at your site. Use the free Majestic SEO or Open Site Explorer tools to do this, and document your efforts to contact link spammers and have negative backlinks removed.

Don't believe us... See for yourself...

To determine whether your site was affected, check your Google Analytics account or other web data reporting tool to see if you experienced a drop in traffic on April 24, when the update launched. Only traffic drops that occurred on this exact day should be considered to have occurred as the result of the Penguin update.

If your site saw traffic drop as a result of the Penguin update, aware that this has occurred because some element of your website -- whether something in your on-page content or any of your site's backlinks -- has been deemed web spam by the newest version of Google's ranking algorithm.

There's no single set of actions that will guarantee your site's recovery from a Penguin-related traffic drop. But consistently improving the quality of both your on-page and off-page SEO can go a long way toward protecting your site in the future.

source Entreprenuer

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