Press Release Tips For Bloggers

How to Write a Press Release

A press release is a news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

1. Focus not on advertising your business but on making your press release newsworthy.

2. Think with the mindset that less is more, no more than one page.

3. Do not forget to add your contact info, company header and the release date and location at the top of your press release.

4. Send your press release to the media that relates to it only. Blanket press releases to all media is a waste of everyones time.

5. Grab the readers attention with the the first few lines of content and your header, so make your header standout, think outside the box.

6. Again, less is more, use short sentences with double spaced lines, and make sure the content is easy to understand and to the point.

7. Utilize the body space to educate the reader on your business, services, and or products. Some people say to tell a short story, I would say to add one or two good quality customer reviews of your business, products or services.

8. What you have been waiting for... Don't forget to add your website to the press release, this would normally go on the bottom with your company information. [A Press Release Sample]

9. Try to create a press release about something quirky, or a product that you are super excited to offer to the public, or maybe even about a local service that you are providing.

10. Maybe send out a press release about an event or local philanthropic duty that your company will be hosting, sponsoring or taking part in. This is always a great way to get the local media on your side, sometimes it pays to offer product samples, or your services for free.

11. Launching a new web site? Perfect opportunity to write a quick press release.

12. Anyone endorsing your business, product or services? Create a press release letting everyone know.

13. Offering a special discount to the local community? Create a press release.

14. Do you belong to the local business association or BBB (Better Business Bureau)? Create a press release letting everyone know.

15. Has your company received any special awards or positive recognition? Create a press release about it.

16. Diving into a new venture or new niche? Create a press release about the new direction your company may be going in or about a new service that you are offering.

17. Starting a strategic advertising campaign? Create a press release and let the media know.

18. Has your company just received a contract with a prominent organization or well-known company? Create a press release.

19. Take a backseat and ask all of the people and companies that you work with to add your business, product(s) or services to the their press release. Chances are you may get more than you bargained for.

20. Of course, always proofread your press release many times over before submitting it to any media outlet. Imagine send a press release that you worked so hard on and you put the wrong website address or phone number. Tons of lost perspectives.

21. If you do not have a website, get one, have one built and create a press release about it in it's development stage (it's coming soon), and create a press release when it launches (completed product). Looking for a website try MiCAH7

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